When I teach workshops on classroom management, I spend a lot of time talking about setting expectations and building credibility on the first day of class. Mike Wagner, an expert on branding and regular contributor to MarketingProfs gives three great suggestions on how to create your "classroom brand."
The first one: The subject matter doesn’t always speak for itself.
Think about the first impression your students are receiving.
Dress to show your respect for them (you would dress professionally for a job interview, wouldn't you?) Students should not think that you are just another student when you walk in; your clothing and demeanor should project leadership.
Give some thought as to how you will introduce yourself. Using a title (Professor or Dr. or even Mr. or Mrs.) will establish that you are in charge. It is easier to be a little more formal and strict at the beginning of the semester and then loosen up than it is to be casual at first and then decide to be strict.
Check out the classroom layout before class and make sure you know how to work the equipment in the room. Don't fuss with your papers, the projector, or computer when you get there. You need to look organized.
Share your credentials and work experiences with the students. Don't assume that just because the university hired you that the students will automatically respect you or think they can learn from you.
Creating a good first impression improves your chances of getting your students to "buy into" the class. I'll address Mike's other two suggestions in the next post.

You're absolutely correct - I found out the hard way in my early years (didn't we all?) that if I didn't see myself as a professional, my students didn't either. I use to invite my students to use my first name but have found that using a title helps keep the line drawn appropriately to allow me to fulfill my evaluative role.
Posted by: Patsy Fagan | June 28, 2006 at 11:05 PM