I showed this short video on the growth of social media to my graduate students in Leadership Concepts on Saturday.
Some highlights:
- By 2010 Gen Y will outnumber Baby Boomers…96% of them have joined a social network
- If Facebook were a country it would be the world’s 4th largest
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 78% of consumers trust peer recommendations; Only 14% trust advertisements
- In the near future we will no longer search for products and service. They will find us via social media
I'm teaching my students how to use social media as a tool in organizations...
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